Nikki Wyss

SEMRush

SEMRush Materials

SEMRush Workshop Highlights

Purpose:
Empowered consultants to diversify site optimization and blog suggestions for clients
Focused on creating a holistic view of client companies through data-driven strategies

Key Workshop Components:
Comprehensive keyword research techniques
Leveraging AI Overview for trend discovery and topic identification
Utilizing Domain Overview for competitor analysis and initial seed keywords
Competitor analysis for local and industry-specific insights
Advanced SEMrush tool utilization for in-depth data exploration

Advanced Research Strategies:
Analyze SERPs to understand current ranking patterns and opportunities
Explore forums and online communities for user-generated topics and pain points
Utilize various media sources to gather diverse content ideas and trends

I emphasize the importance of balancing high-volume and low-difficulty keywords while considering search intent across different platforms. The AI Overview feature proved invaluable for uncovering trends and regularly occurring topics that will help feed Google’s AI throughout time, while Domain Overview provides a solid foundation for competitor analysis and initial keyword research.

My approach ensures a thorough understanding of consumer intent across multiple channels, allowing my team and I to tailor content and optimization strategies that resonate with target audiences and drive meaningful engagement. By applying these AI-powered insights and comprehensive domain analysis, the team is better equipped to drive quality results for clients and piece together the complete puzzle of their online presence.

Linkbuilding

Linkbuilding Strategies
Linkbuilding Example

Link Building Workshop Highlights

Key Strategies:
Create Quality Shareable Content
Focus on creating linkable assets
Develop content people actually want to link to

Targeted Outreach and Relationship Building
Utilize the Relationship Accelerator Technique
Host expert roundups, interviews, or ask for expert contributions

Leverage SEMrush Tools
Use Domain Overview, Backlink Analytics, and Backlink Gap tools
Identify opportunities from competitors’ backlink profiles

Advanced Techniques:
Find and Replace Broken Links
Identify competitors’ broken pages
Offer your client’s relevant content as a replacement

Utilize the “LIS” Technique
LIS = Length Implies Strength
Create longer, more in-depth content for better backlink acquisition

Explore Local and Community Opportunities
Identify event or local community pages competitors are part of
Suggest client participation for potential backlinks

Key Metrics to Monitor:
Total number of unique linking root domains
Quality of backlinks (relevance, traffic, authority)
Types of backlinks (follow, nofollow, sponsored, UGC)

My workshop emphasized the importance of quality over quantity in link building. By focusing on creating valuable content and building genuine relationships, my team and I can develop sustainable, white-hat link building strategies that improve our clients’ search engine rankings and overall online presence.